SUMMARY:

I advise marketers on brand voice, product, and creative concepts. I bring over 12 years of experience as a professional copywriter, plus an arts background and pop culture passion. My specialties are information design for presentations and pitch decks, ecomm creative, and brand books.

WORK:

FREELANCE COPYWRITER, Ascend, Inc. - Feb ’23 - present

I currently advise Ascend’s head of marketing on brand identity & information design.

- Joined to drive a verbal identity ahead of a brand redesign.

- Content & copy for internal brand identity book & site copy

- Information design for presentations & reports

- High-stakes email or outreach communications

FREELANCE COPYWRITER, SCJohnson - July ’22 - Feb ‘23

Part-time contract role on the babyganics retail org

- Tone & voice guidelines for the new babyganics personality

- Collaborated with internal design team and external agencies

- Supplied copy for social, email, affiliate, packaging, in-store signage, brand events

- Supported the method brand as-needed

FREELANCE COPYWRITER, Fivetran - October-November ‘22

Light brand strategy and synthesis-heavy copywriting for a cloud-based data platform.

- Provided brand pillars, tone & voice, & copy guidelines

- Synthesized complicated tech speak into human-esque copy

- Wrote a tagline the client liked so much they made a billboard

BRAND STRATEGIST, The Pearl Source - 2019 - 2022

An advising role with a side of execution: the goal was to elevate the brand.

- Advised on product design + every marketing touchpoint

- Created visual inspiration decks for photoshoots

- Created a marketing editorial calendar to guide sales & design

- Creative direction, copy, UX consultation, brand guardian

CONTENT MANAGER, Walmart.com - 1 year

Editorial strategy, content management, and photography direction for WM.com's content center, focusing on apparel and beauty categories. Emphasis on bringing the team up to speed by employing better creative and visual language.

INTERIM CREATIVE DIRECTOR, American Giant - March 2017-August 2017

Creative team lead for a small but mighty retail start-up. Responsible for art and photo direction, copy and copyediting, brand identity, video editing.

SENIOR COPYWRITER, Levi Strauss & Co. - 1 year

Copy lead for the Dockers brand, Product Copy Team manager, digital marketing content strategist.

CRM DIGITAL COPYWRITER, Levi Strauss & Co. - 2 years

Owner of all email and site copy for Dockers.com. Expert in eCommerce branding and social media integration.

COPYWRITER, Walmart.com - 1 year

Contractor for Walmart eCommerce specializing in banner ads, emails, and site assets for Beauty, Health & Wellness, Financial Service, Homepage, and Apparel teams.

COPYWRITER, FlavorPill - 2012-2014

Weekly editorials on local hotspots and events with a focus on art, theater, and fashion.

CREATIVE CONTENT EDITOR/WRITER, Mamie+James, 2011

Expert in corporate branding, digital and social media content. Emphasis on product copy and in-depth copyediting.

MARKETING & CREATIVE ASSOCIATE, Bloomspot.com, 2011

Responsible for daily brand copy and Photoshop photo editing. Collaborated regularly with merchants and account execs.

COPYWRITER & SOCIAL MEDIA COORDINATOR, Movoto.com, 2010-2011

Created and curated company’s brand voice through web copy, blogging, email blasts, and all social media channels.]