Brand elevation & imagery direction

for The Pearl Source, the jewelry industry’s leading online retailer of pearl jewelry.

In 2018, a niche pearl jewelry brand approached me and asked me to help step up their look, voice, and photography. Since then, the difference in their online presence is pretty gorgeous, if I do say so myself.

I’ve provided the Pearl Source with strategy and direction throughout every step of the retail journey, from photography to final assets. I also designed a “giving back” program for them, and helped them harness the power of social media during election season (pearls are big!). Sometimes I write the copy, but for the most part my role has been to keep the aesthetic gorgeous and brand-right, while holding design accountable for creative execution.