One of my favorite recent projects for so many reasons. First, because of the extraordinarily talented, smart, kind team I got to work with. As a freelancer, you just love when that happens.
I was brought on by their design lead (a brilliant and badass former Levi's colleague) to rewrite the homepage and other key stakeholder pages. The goal was to communicate all the cutting-edge benefits of a complicated technical product while infusing some warmth and approachability.
(A dream gig for a poet, honestly.)
Engineers and product experts provided a basic informational skeleton, I reviewed it with them to make sure I understood it, and then collaborated with the creative and marketing teams to produce a fresh voice for a very cool, very hardworking brand.
I wrapped the project by providing a brief internal-facing copy guide to carry them forward.
AND we made a billboard! My first. I loved that.
